Christopher J. Fritz

LinkedIn Growth Starter Guide

Project Overview60+ pages of high-level strategy and actionable advice for entrepreneurs who want to grow their businesses by building a personal brand on LinkedIn!This guide is for busy entrepreneurs that want to start leveraging LinkedIn to turn strangers into followers, followers into leads, and leads into loyal customers.It is geared towards LinkedIn beginners who have little to no experience building a brand on social media.The strategies in this guide will help you build a personal brand that drives growth for your small business.

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The LinkedIn Optimization Guide

Project Overview30+ pages of high-impact, actionable advice to help entrepreneurs optimize their LinkedIn profiles for lead generation.This short guide is adapted from the LinkedIn Growth Starter Guide.

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Project OverviewThis is the actual ad creative I'm running to drive traffic to my LinkedIn Growth Starter Guide on Gumroad.Made in Canva.Headlines
- FREE LinkedIn Growth Guide
- LinkedIn Success Unlocked
- FREE LinkedIn Growth Now
- Get Your FREE Growth Guide
- FREE: Grow Your LinkedInPrimary TextWant to grow your business by building a personal brand on LinkedIn? This FREE guide will help!The LinkedIn Growth Starter Guide is an awesome FREE 60+ page resource to help entrepreneurs leverage LinkedIn to grow their business.This reference is built for both new and seasoned entrepreneurs who want to turn their LinkedIn profiles into 24/7 lead generation machines that attract cash to their companies.After reading this guide, you will have:- a firm goal (what you're striving for)- a clear target (who you need to market to)- a specific strategy (what actions you must take)to help you leverage LinkedIn to grow your business.Some things covered in this guide:- How to craft a specific and high-impact strategy to leverage LinkedIn to grow your business- How to avoid costly distractions that shipwreck so many entrepreneurs when they try to build personal brands- How to execute your LinkedIn strategy quickly and efficiently so that you can save your time and energy for other tasks- How to drive brand awareness and build trust in less than 30 minutes a day- How to optimize your profile to magnify the impact of your content strategy and attract money and opportunities 24/7

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Project OverviewThis is the actual ad creative I'm running to drive traffic to my Quick Cocktail Reference on Gumroad.Made in Canva.Headlines
- 90+ FREE Cocktail Recipes
- Printable Cocktail GuidePrimary TextSo, you want to become a bartender? 🍸 Start with our FREE 90+ recipe Quick Cocktail Reference!As long as you have this guide, you can:📚 Keep your cocktail books at home, where they'll be safe from spills, instead of bringing them to work and risking damage🔎 Stop relying on Google searches mid-shift while you're trying to build a round of cocktails for that 9-top that walked in 10 minutes before close🍹 Make great cocktails, consistently, with confidence, by using recipes that have been tried, tested, and loved by industry professionals--This reference is built for both new and seasoned bartenders who work in high-volume cocktail bar settings, and it features:🧉 The top 40 drinks of 2023-2024, plus dozens of classic recipes, along with over a dozen Vine & Vice original cocktails📒 Alphabetized recipes so you can find any recipe by its name without having to know the base liquor, ingredients, or category ahead of time📋 Detailed ingredients lists and step-by-step instructions laid out in a way that helps you work fast and efficiently⏱️ Streamlined no-fluff design that's easy to navigate and won't waste your time when you're in the weeds

Vine & Vice Quick Cocktail Reference

Project OverviewI wrote all copy and designed all promo graphics for this Gumroad landing page.Hook90+ FREE cocktail recipes you can print anytime and reference during your busy bar shift!BodyAs long as you have this guide, you can:- Keep your cocktail books at home, where they'll be safe from spills, instead of bringing them to work and risking damage- Stop relying on Google searches mid-shift while you're trying to build a round of cocktails for that 9-top that walked in 10 minutes before close- Make great cocktails, consistently, with confidence, by using recipes that have been tried, tested, and loved by industry professionalsThis reference is built for both new and seasoned bartenders who work in high-volume cocktail bar settings, and it features:- The top 40 drinks of 2023-2024, plus dozens of classic recipes and Vine & Vice original cocktails- Alphabetized recipes so you can find any recipe by its name without having to know the base liquor, ingredients, or category ahead of time- Detailed ingredients lists and step-by-step instructions laid out in a way that helps you work fast and efficiently- Streamlined no-fluff design that's easy to navigate and won't waste your time with bullsh*t when you're in the weeds

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LinkedIn Growth Starter Guide

Project OverviewI wrote all copy and designed all promo graphics for this Gumroad landing page.Hook
60+ pages of high-level strategy and actionable advice for entrepreneurs who want to grow their businesses by building a personal brand on LinkedIn!BodyThis reference is built for both new and seasoned entrepreneurs who want to turn their LinkedIn profiles into 24/7 lead generation machines that attract cash to their companies.After reading this guide, you will have:- a firm goal (what you're striving for)- a clear target (who you need to market to)- a specific strategy (what actions you must take)to help you leverage LinkedIn to grow your business.Some things covered in this guide:- How to craft a specific and high-impact strategy to leverage LinkedIn to grow your business- How to avoid costly distractions that shipwreck so many entrepreneurs when they try to build personal brands- How to execute your LinkedIn strategy quickly and efficiently so that you can save your time and energy for other tasks- How to drive brand awareness and build trust in less than 30 minutes a day- How to optimize your profile to magnify the impact of your content strategy and attract money and opportunities 24/7

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Empire Launch

Project OverviewEmpire Launch sells marketing solutions to small businesses.I built the site in Carrd, wrote all copy, and did all design myself.

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Vine & Vice

Project OverviewVine & Vice helps hospitality professionals learn about wine, spirits, cocktails, and bar operations.I built the site in Carrd, wrote all copy, and did all design myself.

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Flowering Phoenix Candles

Project OverviewFlowering Phoenix is an ecommerce store that sells handmade beeswax candles, melts, and other goods.I built the site in Shopify, wrote all content, copy, and product descriptions, and assisted with design. I also advise the owner on marketing and operations.

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Revive Al By Jack

Project OverviewRevive Al by Jack is an ecommerce store that sells handmade protein cookies and other goods.I built the site in Shopify. I also advise the owner on marketing and operations.

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Welcome Sequence: Published Author Newsletter

Project OverviewI wrote this short sequence of emails to welcome email subscribers to the Published Author community, to promote the Published Author Workbook, and to promote the Publish Author Masterclass.

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Sometimes you don’t need a new strategy — you just need to wait.Focus on building relationships with customers.Put in more effort than your competition.Make more noise.Provide better service.That’s how you win.

Every handoff reduces efficiency. Eliminate fractures in your tech, team, and information.This lets every dollar you earn fuel more growth and impact.

You get more opportunities when you make more noise.Put yourself out there. Be unforgettable.Even if you’re running a “serious” business, attention is money.“You’re a better ‘serious’ investor, with access to the greatest deal flow, if people know who you are and want to be in business with you.” — Matt Higgins, Burn the Boats

The primary determining factor in business success is your will to persist when things get difficult.There’s no easy mode.

Single points of failure always fail eventually. An antifragile business predicts and plans for chaos.Don’t rely fully on a single sales channel, leader, or platform.What’s here today could be gone tomorrow.

Work-life balance doesn’t solve burnout. Work-life alignment does.Think about it:Spending 10 less hours in hell doesn’t make you any more excited to go back.When building a business remember the 4 Pillars of Profit Potential:- Passion: Is this opportunity something you love?- Prowess: Is this opportunity worth becoming excellent at?- Perception: Will the market value this opportunity as much as you do?- Persistence: Can you pursue this opportunity for 10+ years without hating it?Anything that isn’t a “hell yes” is a “no.”

You can’t avoid the negative stuff: criticism, mistakes, failures. Prepare in advance for the painful parts of the journey.What you’ve accepted cannot catch you by surprise and derail your journey.Business is a game of endurance more than speed.The winners are the ones who stay in the game.

Spend more time thinking, then take a handful of decisive actions. Frantic activity is rarely profitable in the long run.The best cure for anxiety is a plan.

Your business grows when you grow. If you’ve hit a plateau in your entrepreneur journey, but you feel like you’re working overtime, it’s time to change direction.The best place to start is by analyzing the gap between:- Where you are in business and where you’d like to be- Who you are and who you must become to get where you’re goingYou can’t achieve success without changing. And you can change effectively without scrutinizing your strengths and weaknesses.“To be master of oneself one should know oneself.” — Baltasar Gracian, The Art of Worldly Wisdom

If you do the right work at the right time, life tends to fall into place.Be strategic. Focus on your goals.And persist to the end.That’s how you create abundance.#focus #mindset #abundance

You get what you give.In this way, generosity becomes its own reward; selfishness, its own punishment.If you want to be loved, love.If you want to experience abundance, share.If you want to be happy, serve others.#virtue #generosity #love

Patience and wise judgement will carry you far.Don’t trust first impressions.The truth of matters will always reveal itself over time.Keep your eyes and ears open, and seek truth in what is neither spoken nor shown.

You can’t hold onto peace while you’re holding onto expectations.Instead of chasing specific outcomes, learn to go with the flow.You may find that the universe has a better future in store for you than you’d ever dream of.#wuwei #taoism #tao

Good things are coming your way, but only if you stay consistent and focused.Be reliable. Build routines that contribute to steady progress.Do not abandon your goals in favor of some new distraction.Finish what you started.#goals #persistence #personalgrowth

The heart sees what the mind cannot, and the mind sees what the heart will not.Peace is found in the balance of your emotions and rationality.#peace #wisdom #insight

Your mind is an open field where you can either plant a garden or build a prison.Choose wisely.

There’s a season for everything.Ups and downs are part of life.Don’t let abundance blind you to the challenges ahead, and don’t let despair obscure the opportunities coming your way.Fortune always finds balance.#luck #abundance #mindset

Use your time wisely.It’s too much to expect yourself to do everything well all the time if you have too many responsibilities.Narrow your focus.Do a few things as well as you possibly can, and your life will flourish.#focus #wisdom #personalgrowth #mindset #success

Before you choose a book coach, ask yourself these important questions:- Affordable and good enough, or the best of the best?
- Focused on your area of expertise?
- Cheerleader or no-nonsense?
- Fiction or nonfiction?
- Male or female?
- Local?
- What nationality or culture?
- Same-day response or doesn’t matter?
- All-in-one, or focused only on coaching?
- English-speaking, or another native language?
- Communication preferences: in-person, Zoom, email, phone?Tip: many book coaches offer ghostwriting, editing, proofreading, PR, marketing, and publishing services on top of coaching, but not all do. Choose one that fits your needs.Consider the type of person who works best for you.If you need an accountability partner who will “kick you” when you need it, don’t choose a softie.If a no-nonsense type would make you cry and feel defeated, find someone who can uplift and encourage you.A great book coach should do two things: support your strengths and correct your flaws. Honesty is key.

This underrated strategy will help you crush writer’s block 👇Write a Fat Book OutlineOn top of saving time and money, a fat outline will make your book 10 times better.Your fat outline is a meaty document and will contain some if not all of the following:- Research notes
- Sections of the book
- Detailed notes about the approach to a certain section.
- Points at which storytelling will be used, and which stories
- Charts or illustrations
- Content from interviewsA fat outline may contain more information than is included in the final draft.There are a number of reasons for this.You may discover that in a section or chapter you’ve veered off into a new or different direction which explores a whole new topic, or picks up from the subject your book covers.This content could be the foundation of your next book.There’s nothing better than getting an easy head start on your followup title!“A good outline makes the writing process so much easier and helps you keep in mind who your audience is.” — Neil Sahota

Your book will be the ultimate anchor for your personal brand.It serves as the foundation for speaking engagements and presentations, it is the source of many articles and content marketing, and it influences and shapes many followers in a profoundly positive way.

Looking for a book coach? Here are a few things to keep in mind 👇To save time, write down some context about your book.Summarize your book details:- Title
- Subtitle
- Audience
- Chapters
- ThemesDon’t take a long time writing these down - give yourself no more than fifteen minutes.You’re just creating an “elevator pitch” so that book coaches can find out if they might be a good fit.Knowing your goals will help you keep a laser focus as you write and look for a book coach.Try to find someone who has experience with the type of book you’re writing and can give you the results you want.Write down your goals:- Who you want to read it
- How they’ll react as they read
- How the book will help grow your business
- Whether you want the book to help you become a thought leaderRemember not to get stuck on these steps - you don’t have to have all the answers, you just need to start thinking about it. You can pivot anytime!Alignment is the key to mentorship. Find a writing mentor who inspires you and shares your values.

You probably wouldn’t go on a road trip without at least a rough idea of where you plan to go.Similarly, writing a nonfiction book is a long journey for an author.And starting that journey without a road map will cost you time in the long run.Why?Authoring a book is a huge endeavor and, unless you’ve written many books or are just plain lucky or gifted, your book project needs a road map.In the publishing industry a book road map is called an outline.It’s essentially a blueprint, laying out the direction of your book, along with detailed notes on sections, chapters, and content.An outline helps you organize your thoughts and create a logical flow of coherent chapters.Ultimately, an outline can save you a lot of time and anguish spent hitting dead ends, reversing course, or ending up in the dreaded quagmire known as writer’s block.

There’s almost nothing better…Than to hear a fan say, “I read your book and loved it! It’s really helping me.”Hearing that just one time makes it all worth it, but you’ll hear it more than once.When you’re tempted to give up on your book, think of the people who will thank you for your book once it’s published.

Don’t think about writing your book.Relinquish the big picture and focus on breaking down your writing into bite-sized pieces.Just write 1,000 words a day.If that feels like too much, cut it down to 750 or 500.That’s how you build a writing habit that will destroy writer’s block forever.

For many people, embarking on the journey towards thought leadership and book authoring will sound daunting.That’s why we employ The 7 Systems of Influence framework.To help entrepreneurs discover who they are (or want to be), so that we can really help them define their identity.With this framework, we can create thought leaders who are influential on a scale that they would never be able to achieve otherwise.The 7 Systems of Influence are:System 1: Vision
— Who am I? What do I want to accomplish? What’s my big dream?System 2: Genius Zone
— Why me? What combination of knowledge, skills, and experience makes me unique?System 3: Audience
— Who is my ideal audience? What is their dream?System 4: Content
— What’s my message? How will I deliver it? What do I want my ideal audience to do?System 5: Action
— What will I do today? What are my goals, what’s my plan?System 6: Collaboration
— Who will I work with to 1000x my impact?System 7: Love
— Excitement, empathy, good will, and kindness.Are you struggling with any of these 7 Systems? If so, we can help!It’s easier to do hard things when you have a support system.Don’t isolate yourself.

Feeling a bit of imposter syndrome when you think about writing your book?Good!It’s a sign you care about your work.Just don’t let your inner critic stop you from finishing your draft.“If you find yourself asking yourself (and your friends), "Am I really a writer? Am I really an artist?" chances are you are. The counterfeit innovator is wildly self-confident. The real one is scared to death.”
―
Steven Pressfield

The Testimony of Jacob Cohen

Project OverviewThe Testimony is a cosmic horror story that unfolds as a journal written by Jacob Cohen, an archeologist in the early 1900s who gets trapped in an ancient ziggurat near the South Pole and discovers mysteries he wishes he could forget.The Testimony draws inspiration from the narrative them style of Dracula, the real-life Endurance expedition in the early 1900s led by Ernest Shackleton, Dionysian cult mysticism from Ancient Greece, Terence McKenna’s lectures about panspermia, and modern astronomy, astrobiology, and mycology.This fictional narrative was drafted in 2023 and completed in 2024 by author Christopher J. Fritz.

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These 4 Side Hustles Have Earned Me $45,000

The Gig Economy Is Here To Stay

Publication: The Side Hustle Club
Platform: Medium

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How I Made $1000 in a Month by Selling Magic Cards

How to make money selling Magic Cards

Publication: The Side Hustle Club
Platform: Medium

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Music: The Obscure Side Hustle Nobody Talks About (That You Can Start This Year)

How to make money in music

Publication: The Side Hustle Club
Platform: Medium

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Slowing Down Has Helped Me Grow Faster

My life has completely changed in 5 years, all because of this specific practice

Publication: The Fritz Letter
Platform: Substack

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Stop Living For Others — They’re Not Even Looking

How to train your ego

Publication: Publishous
Platform: Medium

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You’ll Never Find Yourself — You Must Create Yourself

What You Don’t Create, You Will Destroy

Publication: Yard Couch
Platform: Medium

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Success Is Overrated — The Work Is The Reward

Success? More like suck-cess

Publication: The Post Grad Survival Guide
Platform: Medium

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Meditating On Death Saved Me From Myself

How I found freedom in practical philosophy

Publication: The Post Grad Survival Guide
Platform: Medium

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7 Weird Ways to Save Money When You’re Broke

Radical Saving Methods To Build Wealth: Part 1

Publication: Making of a Millionaire
Platform: Medium

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7 More Weird Ways To Save Money When You’re Broke

Radical Saving Methods To Build Wealth: Part 2

Publication: Making of a Millionaire
Platform: Medium

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Yet Another 7 Weird Ways To Save Money When You’re Broke

Radical Saving Methods To Build Wealth: Part 3

Publication: Making of a Millionaire
Platform: Medium

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Wisdom's Dreadful Blessing and the Cosmic Calling of Man

Existentialism, biology, and what the Genesis story means for modern man

Publication: The Fritz Letter
Platform: Substack

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We Need A Renaissance Of Masculinity

It’s time for the Menaissance.

Publication: The Post Grad Survival Guide
Platform: Medium

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The Best Storytelling in Zelda Is Making Its Way to Nintendo Switch

The Legend of Zelda: Majora’s Mask is an underrated masterpiece

Publication: SUPERJUMP
Platform: Medium

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A Homeless Child Travels Through Time To Fight a Mob Boss (Zelda OOT Satire)

Funny plot synopsis of Ocarina of Time

Publication: For the Love of Games
Platform: Medium

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4 of the Worst Shrines in BOTW (And How They Could Be Better)

These frustrating Breath of the Wild shrines would be better with a few tweaks

Publication: For the Love of Games
Platform: Medium

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